Management Consultants for Web Strategy and E-Business Development, CRM, SEO, SEM, Paid Inclusion, Social Media, Marketing - Lars Hilse » web 2.0

Be Local or Global in Web 2.0?

Lars Hilse — Wed, 08 Sep 2010 11:47:55 +0000

When you have the chance, be local with the local marketing instruments and be global with the internet.

This way it’ll allow you to catch both markets and it will free you of domestic market instabilities your domestic market may encounter in the future.

If your domestic economy goes bust, chances are the others will continue to thrive – at least for a while.

You can use this to your advantage because you’ll still earn money off of the other countries and when your own economy is back up and running you can reset your focus there.

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B2B market and Web 2.0?

Lars Hilse — Tue, 22 Jul 2008 21:03:27 +0000

B2B is an exceptionally interesting factor for Web 2.0.

Let’s just move away from the my favorite, the mass collaboration aspect, here for a short while.

Web 2.0 is also about making frequently changing information available in formats that are recognized by a number of systems. I’m addressing compatibility here. So what about defining a standard which will comply to RSS is some way and make constantly changing pricing information of a wholesaler available to his retailers around the globe? I’m not going to start the discussion about email newsletters, ok?

That being said: the next thing we shoud focus upon is the documentation and making this available in a format that is widely recognized and safe and compatible for future systems. How often have you searched the web for something, finally found it and it turned out to be 5 years old? Systems like Wikis or other systems automatically supply the date the article was created or last edited. This way ensuring not only the significance of the information you are looking for but also the topicallity.

There are about one kazillion more features which make Web 2.0 B2B-ready. It’s just that the companies have to have some time to adapt to the new technology. I’m trying my best to make that happen faster

References:
Ecademy
Live Spaces
Live Journal

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How do (or can) new technologies of communication such as blogging, social networking, web 2.0, YouTube and the like have implementations in business? Your business or business in general.

Lars Hilse — Wed, 09 Jul 2008 21:17:02 +0000

there are several issues that come along with that. Primarily though, you should encourage either your employees to be present for you on the web. Another important issue is getting the word out about your product. Perhaps having detailed videos on YouTube about the work you do. Or if you have consumer products etc. have videos showing their usage. If the video is unique enough you may very well end up getting it watched a few million times with the result that a percentage of the viewers will visit your website to want to know more.

Blogging is to be seen as an indirect marketing tool as you can use external blogs, which seemingly don’t belong to you, link towards your website or your own corporate blog. This way you’ll be able ot attract visitors and have the issue of third party validation covered.

There are a lot of issues out there in which new media/social media/web 2.0 can be utilized. But the concepts behind that have to be unique in order to work. That is why I have specialized in this field.

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Web 2.0 and your business’ reputation

Lars Hilse — Mon, 28 Apr 2008 08:54:33 +0000

While about 10 years ago the only way for your customer to touch your reputation was to spread the word locally, web 2.0 offers a wide variety of possibilities to share their experience with your business worldwide in only moments.

And while the first phases of web 2.0 were not as tremendously dangerous because this phenomenon was rather limited to the web geeks, today millions of people share their ideas and thoughts, perceptions and experiences across a constantly growing amount of platforms.

An example of how you can benefit from negative customer experiences distributed on the web and how you can determine the current reputation of your company from the positive ones:

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