Browsing articles tagged with " PR"

How does a corporation go public?

Jun 17, 2008   //   by Lars Hilse   //   Enterprise On The Web, Questions others have asked, Search Engine Pampering, Social Networking  //  View Comments

Most of the times it happens through a wide spread campaign with a lot of variables. 
Starting from figuring out which demographics and localities you’re facing and – upon figuring that out – developing a marketing plan, the press release and who to send it to, etc. 
Along with that may go an initial publicity campaign in the social media world, getting you attention from that specific group of people you are facing.