Please understand that I will not totally disclose the content but only excerpts because it would be unfair to those who have already bought the book and of course I want to make – at least a little – money off of it.

So the topics you will be informed about are:

• Diversifying operational risk of domestic market behavior
• Who visited your website and when?
• Taking your business from local to global for a few thousand
  bucks
• Learning marketing from the porn industry
• Make your customers do the customer service themselves
• What makes Corporate Blogging important?
• Corporate Online Reputation Management
• Search Engine Optimization
• Customer Information Management

So here is the introduction:

Many businesses shamelessly neglect the fact that their business strategies need to be at least reviewed, if not totally overhauled due to the introduction of the internet. Some companies don’t even do the least, for instance having an appealing presentation of their company on the web. First of all we have to define the term “business strategy” and what the heck this “E” is all about. Wikipedia says that “strategic institutional management” is the conduct of   drafting,  implementing   and   evaluating cross-functional decisions that will enable an organization to achieve
its long-term objectives and that is has something do with an organizations missions, visions, and objectives or processes. If we remember our first year in business school (no, not the fun parts) we’ll remember that we learned something about formulation, implementation, and evaluation.

In context to a business strategy measure this could mean:
1. Formulating the whole plot, which outlines the allocation
of necessary budgets, personnel we need, creates a
situation analysis and the goals we set or what we want to
have changed.

2. Implementing what we have written up which means nothing less than executing what we have formulated.

3. And evaluating the outcome and whether it met our
expectations or not.

Regardless, if the measure was successful or not we have to go back to step one and compare the outcome and expectations, thus closing the circle.

The “E” stands for electronic and refers to the fact that the things I will be mentioning in this book are related to the internet and generating business thereon. Now that we’ve cleared that out, let’s see how we can put these in context to each other.

If we unite the two terms we come up with something like “E-Business Strategy” which is exactly what we’re going to try to establish over the next few chapters.

The internet offers businesses not only the possibility to diversify the risk of negative, domestic market behavior, but it can increase the visibility of your company for a fraction of the cost which conventional marketing measures would consume through so called search engine campaigns and other measures, strategically positioning your business miles ahead of your competitors, and even more.

This book is based on the knowledge I ascertained while working on projects around the globe. Most of the projects I was able to successfully close either in terms of significantly increasing the business my clients made over the web and in some     cases   I  helped    by   integrating new    means    of communication      and   business    development  into   existing strategies and structures.

There is one thing the clients all had in common though: their skepticism towards these measures and the internet in general, which    switched    totally  to  the   contrary   because  of  the measurable increase of business they experienced.

The things pointed out in this book are anything but theoretical approaches and go far beyond what most CEOs, even very good conventional    business     development consultants  can   ever imagine.

So regardless if

-   your operation is into wholesale or retail;
-   you’re a consultant looking for assignments throughout
the world;
-   you’re a charity looking for new ways to spread the word
and collect donations for your cause;
-   you’re a politician looking to attract the younger voters;

or whatever else.

The internet offers you plenty of opportunities to gain business, increase sales or ROI, generate leads, get more visibility thus making your  marketing dollars more effective, and much, much more.

Before I forget… Even though I’m probably going to feel like saying “please keep out of reach of children” please do not misconceive this book as a “how to” guideline and think that you’ll be able to rule the web alone. You’ll probably set yourself up for failure.

On the following pages you will learn why it is inevitable that you have a dynamic team with a variety of strengths which surrounds you.

Hope to see you next week for the chapter from “Adding the ‘E’ to your Business Strategy” (Ebook Version | Paper Version | Amazon Kindle) called “Diversifying operational risk of domestic market behavior”.

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Lars Hilse is a Web Strategist, Speaker, Entrepreneur and Author, based in Germany.

In addition to giving us his perspective on the social networking scene in Europe, Lars discusses a wide range of topics, including the importance of good Customer Relationship Management Systems and simple, rewarding User Experience and Interface Design.

Lars has also been successful in using a variety of Social Networking sites, such as Ecademy, LinkedIn, Xing, Ryze and SiliconIndia to generate business on a global basis.

In this interview, he shares some of the techniques he’s been using to raise awareness of his personal profile, skills and experience – and how this has resulted in key consulting projects with clients from around the world.

[podcast]http://connections.thepodcastnetwork.com/audio/tpn_connections_20080601_032_Lars_Hilse.mp3[/podcast]

My Podcast Alley feed! {pca-6c2b49c87d49ef8caa5f1dfe4e8a9b6c}

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Creating PDF files without owning the expensive Adobe Creative Suite can be a real hassle.

You can download this simple to use piece of software and create PDF files out of a wide variety of formats.

Click here to download PDF maker (Application / WIN32 / .EXE / 9.4 MB)

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“A lot of the APAC companies we work with are complaining about the hard time they are experiencing when expanding into Europe“, Lars Hilse, the 28 year old Internet evangelist from Germany states.

And while the ventures, especially from India but also from other APAC based countries, are doing a good job on internationalization on the North American markets, Europe still lies unexplored by most. Hilse leads this back to the wrong approaches a lot of companies are taking when trying to set foot in the EU.

“It is definitely true that the exceptionally wealthy and prosperous EU is a difficult place for the inexperienced. But it holds tremendous opportunities for APAC based companies who know which instruments to utilize. ”

And these approaches are what Hilse intends to show his seminar’s attendees during his two weeks stay in India from November 14 to 30 of this year.

For those who are ready to expand into Europe Hilse will offer individual consultations during his stay.

Who Is This Event Intended For?

This event is intended for all executive level employees, sales staff (account and key account), and all other personnel involved in international correspondence. It is not focused on one, but towards a majority of business verticals.

Costs And Value Of The Event

The fee per attendee is 310,– EUR and Hilse is giving away “early bird” seats for 260,– EUR until May 31, his Birthday. “Yes, the seats are not cheap” he states about the price. “But the development in terms of research and the ongoing preperations have resulted in costs of around 90.000,– EUR. Besides: the value for the participants is a multiple and could very well result in several millions worth of growth to the participants.”

Additional Information

	Download the registration form (PDF, 72 KB)
	The detailed brochure about this event is available for dowload also. (PDF, 122 KB)
	You may want to email this article to a friend of yours. Please use this link to do so.
	Download the presskit for this event. (ZIP, 4,11 MB)

Contact Information

Lars Hilse
Germany +49 4835 9513027
Germany +49 173 5433491 (cellular phone)
UK +44 870 9749050
USA +1 206 203 5212

Further Contact Information available on
http://lars-hilse.de/contact/

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The mission seemed simple – at least perceivably. Yet there are certain challenges out there, so the assignment was to keep the content as easy and understandable as possible. The result is an online presentation that is to break down the term SEO to a very basic level so that even newbies can understand the value and how to utilize SEO basics to make their online appearances more successful.

This event is free for all attendees to join.  Stellar Connections (organizer of the Stellars) has taken all the costs.

For more information please contact Erika Hanson Brown (click) and for direct sign up use this link (click)

The event is free of charge and will be held on

• Wednesday, April 23rd 2008
• at 17:00/5:00PM MDT/GMT -7  (click here for your local timezone)
• toll-free numbers from around the globe are available so that attendees encounter no phone costs (access will be sent to you after the registration)

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Yet there are some things that go along with that which give me a hard time. And these are that – like everywhere else, online and offline – there are spoofs out there that try compensate some sort of personality disorder by pretending they were rich and famous. Or are they?

The two examples I’d like to point out are 2 people on my LinkedIn network. One of them being

John McCain

Although I have a hard time imagining that a campaigning person who is constantly on the road/in the air/on rails will I’m confortable with the fact that John’s office is doing a good job on keeping up his connections and I think that it is a good marketing offensive to increase his visibility on one of the world’s most powerful networks.

Further more, LinkedIn has a great visibility to get insight into people. One of the possibilities is asking “questions” on the dedicated section which – usually – gives helpful advice from a lot of professionals from around the globe.

Bottom line: yes, great job to get visibility and NO!, I’m not going to bother John while campaigning to ask whether he’s the real deal or whether it’s some campaignee doing a good job upkeeping his profile!

Paris Hilton
And although I’m pretty certain that LinkedIn will do a good job of eliminating spoof profiles to preserve their reputation I’m not quite sure whether this person didn’t make it through the barriers there after all.

But there are things which calm my sceptiscism… #1 being that Paris has been on LinkedIn quite a while and “only” has 44 connections (and I assume that she’ll get 100ds of connection requests daily)

Second, I was invited by her and not vice versa – and NO! I haven’t had a chance to clarify about the motive which drove her to do such a thing because she doesn’t answer emails… Hmm, maybe a reason to crank my sceptiscism up a bit?

To make a long story short – I know XING that they do an excellent job of blasting spoofs and fake profiles almost the instance they come online. And that is one of the few reasons I really adore that network. Yet I can’t imagine that any other network would risk their reputation on behalf of a topic like this one.

Does this post have a point? YES! Sorry – got a bit carried away

The point is, that if a company which is pretty person related does a good job on creating and maintaining a profile of their executive staff on LinkedIn, this can not only lead to visibility amongst a pretty valuable audience of professionals from a variety of verticals, but also to some valuable new connections out of the same.

How do you do that? Give me a call.

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“Lars Hilse – social media expert – was the talent extraordinaire that provided the necessary energy for the very first presentation of the STELLARBIZ GLOBAL ROUNDTABLE. He provided his deep experience and expertise for that first RoundTable, and the result was that all the participants had a great time – learning, laughing, and connecting. I continue to rely upon Lars for his nowledgeable advice and guidance in augmenting my own social media expertise.”
Erika Hanson Brown, Founder/CEO at Stellar Connections LLC, Denver CO, USA

“Lars is exceptionally talented entrepreneur. The magical aura of Lars’s positivity is a eye-opener for the whole corporate world-as it relates corporate architecture with reputation coefficient and I am very sure that major organizations can benefit very well implementing his motivational presentations.”
Manuj Darshan, Owner at 3D Architects India International, Rohtak, India

“I have had the privilege to meet Lars and get to know him over the past couple months. My personal experience with him has been great. He has a wealth of knowledge and is willing to share this knowledge to those who need it. I would strongly recommend Lars to anyone who is thinking about doing business with him or anyone who wants a solid networking contact. Thank you Lars!”
Adam DesAutels, President & CEO at cse24/7, Minneapolis, USA

“Even when he created my new website in 2007 Lars was more than just a web designer because of his wholistic approach and seeing a website than more as an online presentation. His visions and ideas to create – not a website – but a tremendous marketing instrument are revolutionary and something I haven’t seen before. Above that he is a great presenter and has this once-in-a-lifetime talent to convey even most complex matters in an exceptionally comprehensive, yet not at all boring manner. I thus can only approve his step towards reorganizing his companies towards web strategy consulting and highly recommend him to any company which is looking for more than an online appearance. The work he has done for me resulted in breathtaking growth of the business I generated online.”
Meike Kreidler, Freelance Copywriter Stuttgart, Germany

“Lars is very well versed!  I spoke with him on the phone yesterday and browsed his profile/websites/speaking history… and he’s surely a subject-matter-expert on the topic of SEO and leadership in internet marketing.”
Steven Burda, Senior Financial Analyst at SunGard Data Systems – Financial Systems Philadelphia, Pennsylvania, USA

“Lars is a smart person. Knows how to generate business from web 2.0 stuff. Talking with him is fun and serious. lars is practicing what Robert Scoble and Shel Israel are preaching: “Naked Conversations”. Openness, transparency, just some keywords which describe Lars. But also eager, humorous,keen and smart. I love to have conversations with him and in my healthy opinionj he’s one of, or maybe the best web strategist(s) I ever met. Lars, thanks for the conversations! I learned a lot and hope to hire you again in the nearby future!”
Jaap Steinvoorte, Enterprise 2.0 / Web 2.0 consultant, ADA ICT Nijmengen, The Netherlands

“Lars Hilse is a person whom I like most not only as a Business Partner but as a friend who is a man of good ideas and hope.I specially appreciate him for initiating a great step to educate corporate Business Development People in Asia about how to break the cultural and language barriers when they come in contact with their customers and clients in European Region.All the best Lars!!”
Nilandri Roy, Key Account Manager-Sales, Intersoft Data Labs Delhi, India

“Lars Hilse is a friend I met here. We’ve spoken many times on telephone and email. I consider him to be a great thinker and budding entrepreneur. I reccomend Lars for anything he says he can do. His technolgy applied to reality is incredible. JIM”
“This is what this forum is all about. I met Lars through mutual friends online…and we have developed anj international friendship and respect across many borders. I have had lengthy conversations and correspondences with Lars and, I can say with certainty he is a ‘SuperStar” about to explode into international fame and recognition. I am proud to be his friend,,and, in some areas his mentor…Lars is unique… am I am proud to call him a friend. JIM”
Jim Ziegler, CSP, HSG, President at Ziegler Corporations Atlanta, Georgia, USA

“Lars consulted my firm and gave some very valuable advise for revisions in Backgroundnow.com. Also, his communications are clear and personable – he’s easy to work with. I highly recommend him.
Lee Hill, CEO at Informed Networks Corporation : BackgroundNow.com Houston, Texas, USA

“Lars kick’s butt! -this is the guy you want to get it done right the first time.”
Patrick Veenhoff, Pre – Sales Support Manager (Applications) at AASTRA Zurich, Switzerland

“Lars is a very bright, technically savvy guy who has knowledge in quite a few areas related to web development, design, and IT. He’s an extremely hardworking entrepreneur, and a pleasure to work with!”

Adam Piken, Owner AE3 Interactive, New York City, USA

“My experience with Lars Hilse is on a strictly professional basis and founded in his enthousiastic way of describing solutions and present inventive ideas. I have really received what I have asked for and more to it. I can highly recommend Lars as a competent, inventive and creative resource. Good luck and thank you for your excellent work.”
Kjell Enevolsen, Safety manager at Autoliv Borås, Sweden

“I have had several opportunities to work together with Lars. It was always a pleasure and the results are best summarized by the words: diligent, reliable and revolutionary. The concept of Deutsche Webdesign probably explains it’s tremendous growth over the past year. . I look forward to more projects with Lars and wish him the best of luck.”

George Feist, President & CEO at Novus Management Services Corporation New York, USA

“Lars is an expert as a web designer and also has an excellent knowledge in the financial service industry, particularly in the insurance segment where he worked for AXA in Germany. Lars is a brilliant, creative, hard working and successful entrepreneur who has created a brilliant Web design company of an excellent standard of quality. Lars is a proactive and excellent manager who always tries to understand his customers and offer them a win-win opportunity. I stroghly recommend him to every company.”

Lucas Wyrsch, CRO at TGC – Consultants Zurich, Switzerland

“Lars’ attention to detail and inexhaustible motivation and passion for his work make him an indispensible resource.”

Alex Dziena, Owner AE3 Interactive, New York City, USA

“Lars is not only a brilliant, enthusiast and trustworthy man but he also is a man who has created a brilliant structure and Web services of the highest quality !!”
Francisco Xavier Garcia, VP Business Development at Bridgeworks Group London, United Kingdom

“I have had the opportunity to work with Lars and I must say that he is very proactive and always on top of things. I have also found him to be very diligent and always tries to understand his customers well before embarking or undertaking any project. I would definitely recommend him to any organization.”

Bernard Cruz, Senior Vice President, Human Resources at Prosafe Production Services Pte Ltd, Singapore

“Lars is certainly the guy you have to get to know, if you want to start/extend your activities in the web! His extensive know-how and experience is overwhelming. I enjoy working with him and appreciate him as a very good friend since many years.”
“Lars Hilse did a great job on my company’s new Homepage www.css-tellingstedt.de. It is technically as well as grafically an excellent result. I will recommend Lars Hilse’s an his “Deutsche Webdesign” to all of my customers, who wish to extend their activities in the web.”

Alexander Jordan, CEO CSS Tellingstedt, Germany

“Lars is a detail-oriented manager who watches the balance sheet like a hawk without ever losing sight of the strategic objective.”

Koshy Samuel, Sales, Business & Operations, Logistics Support for Well Completion Products, Saudi Arabia at Schlumberger Middle East SA, Saudi Arabia

“When I decided to give The Web Lender a facelift I took in 8 quotes but in the end money was not the deciding factor. Within minutes of requesting a quote from Lars he telephoned me from Germany. That’s professionalism – he got the job.”
David Fisher, Founder/CEO The Web Lender

“Lars is a visionary, trustworthy professional who is quick to respond to any request, whether of personal gain to him or not. I am sure that anyone hiring Lars for any job or project will get more than their money’s worth.”
Amos Beer, CEO at Pazgas Tel Aviv, Israel

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