However, in times of flooded inboxes, you have to make the content you deliver individual and – most of all – exceptionally targeted towards every individual subscriber.

In one of our last assignments we were called by a client to present them with a solution for their decreasing opening rates.

We managed to increase the opening rate of their mailings from 22% to 74% by combining their email marketing software with an advanced analysis software provided by one of our partners.

You can download the entire case study with details about the solution here.

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If you can move them more and more into the direction of RSS you will most likely end up having an even more successful readership than you have now.

Email marketing has been constantly declining since RSS came up. It’s a shame to see so many people complaining about their inboxes being constantly swamped with SPAM. But it’s those same people who do not look for alternatives and neglect the fact that RSS would be the solution.

Bottom line: try to educate your users with – for instance – a promotional video and try to drive them more and more into the direction of RSS. For instance with the example of Google reader.

I’d be interested in how they accept the new technology.

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