Browsing articles tagged with " email marketing"

Triple Email-Marketing Opening-Rate from 22% to 74%: A Case Study

Aug 30, 2010   //   by Lars Hilse   //   Adding the E to your Business Strategy, Blog, Customer Care, Enterprise On The Web  //  View Comments

E-Mail marketing still represents a major segment of the entire marketing strategy of any professional organization.

However, in times of flooded inboxes, you have to make the content you deliver individual and – most of all – exceptionally targeted towards every individual subscriber.

In one of our last assignments we were called by a client to present them with a solution for their decreasing opening rates.

We managed to increase the opening rate of their mailings from 22% to 74% by combining their email marketing software with an advanced analysis software provided by one of our partners.

You can download the entire case study with details about the solution here.

Any new widgets/ideas on how to overcome failed email marketing due to spam filters?

Jul 15, 2008   //   by Lars Hilse   //   Public Relations, Questions others have asked, Search Engine Pampering  //  View Comments

This has turned into a serious problem in the close past. Do you think your customers are ready for RSS? This would be the simplest solution to your problem.

If you can move them more and more into the direction of RSS you will most likely end up having an even more successful readership than you have now.

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