Knowledge management can’t prevent people from leaving your organization but it can help you keep track of things worked out, thus conserving the intellectual property. And well organized intellectual property is worth millions to potential investors.

The implementation of knowledge management solutions requires a lot of know-how. The deployment of the system should be – regardless of the size of the organization – preceded by the creation of a requirements and specifications documentation upon which the vendor will be selected and which determines what optimizations have to be made to the setup of the system to ensure the maximization of the return of investment made towards the system.

Knowledge management can be useful even for one-man operations, especially in context to the ever growing demand of information involved in our day-to-day operations.

Make sure to talk to us before you start collecting knowledge that you’ll probably end up never finding again.

No related posts.

And while the first phases of web 2.0 were not as tremendously dangerous because this phenomenon was rather limited to the web geeks, today millions of people share their ideas and thoughts, perceptions and experiences across a constantly growing amount of platforms.

An example of how you can benefit from negative customer experiences distributed on the web and how you can determine the current reputation of your company from the positive ones:

No related posts.

But what makes this technology so powerful? Especially in context of the symbiosis between the press and businesses?

The Value For A Journalist/The Press

in today’s connected world one is forced to be up to date. Especially if your job is at stake. And as a Journalist you have to be on the wire – constantly.

So, can RSS help you achieve that? YES, it can!

Even most of today’s mobile phones have RSS-readers, or so called “feed readers” on them, so that you can subscribe to important/relevant news sources, press centers of corporations (advanced corporations and those companies I’ve consulted will have an RSS broadcast dedicated solely for press releases) and alike.

If you need training or consulting on how to utilize this technology to be more successful in your journalistic career or want to improve the reaction time of your news desk please feel free to consult me.

As A Business Getting The Word Out Is Sometimes Easier Than You Assume

Like mentioned to the journalists and people of the press above every business – and be they however small – need to learn (sometimes with bitter tears) that they’re doing a bad job in public relations. Most of the business owners or PR personell will be thinking:”we’ve got a blog… what else are we supposed to do to inform the press besides the faxes we send to the press agencies?”

And WHY is the press not subscribing to the feed or your blog? Because it’s not intended for them! Your blog’s mission is to inform your customers and the public about things that are on your mind… news about your company… special offers for your customers! And NO MORE! than that. And while it does a good job on that there is so much journalistically irrelevant information on there, you’ll most likely not have one single person from the press on the wire!

Furthermore, if you publish press releases on your corporate blog you’ll more than likely scare off readers because they don’t care what you say to the press.

Bottom line: create a dedicated feed in which you will announce press- or investor relevant information. Thus making sure that the two channels we have discovered are clearly apart from each other! If you need help or consulting on setting up a dedicated press feed (along with the do’s and dont’s of what goes in there) please feel free to contact me anytime.

No related posts.

So HOW does a CRM raise your business’ value?

Thinking back to my early days I remember talking to a former jeweller from the USA who had inherited a company his father had built up. His father had – from the beginning on – filed his customer’s preferences, even down to the fact whether the customer’s wives AND girlfriends liked yellow, white, or red gold and which stones they preferred. Along of course with associated birthdays, anniversaries and alike.

After having successfully continued the company with the same business model for several years he ended up getting an offer from a Japanese competitor which wanted to acquire the business because of its exposed position.

To make a long story short: as he gave the keys to the new owners he saw them carrying out the customers files (Probably the first CRM I’d heard of) and throwing them away. A short time later the business went bankrupt.

The interesting part of this story is, that the value – and thus also the success – of the company apparently did not solely rely on the position but also on the close binding to the customer which broke the neck of the new owners.

But to get to the point: a main fact of the value of a business is “contained” information which can consist of facts about its customers.

No related posts.