Browsing articles tagged with " Business"

Web 2.0 and your business’ reputation

Apr 28, 2008   //   by Lars Hilse   //   Customer Care, Enterprise On The Web, Internationalization, Public Relations, Social Networking  //  View Comments

While about 10 years ago the only way for your customer to touch your reputation was to spread the word locally, web 2.0 offers a wide variety of possibilities to share their experience with your business worldwide in only moments.

And while the first phases of web 2.0 were not as tremendously dangerous because this phenomenon was rather limited to the web geeks, today millions of people share their ideas and thoughts, perceptions and experiences across a constantly growing amount of platforms.

An example of how you can benefit from negative customer experiences distributed on the web and how you can determine the current reputation of your company from the positive ones:

Buying your next car online?

Apr 13, 2008   //   by Lars Hilse   //   Customer Care, Enterprise On The Web, Public Relations  //  View Comments

In some places on this planet geography plays a major role and distances represent – unlike in Germany where I live and you can cross the country in about 8 hours – a major issue.

My friend Jim Ziegler has just produced his latest ingenious product which totally concurs with Deutsche Webdesign’s Web 4.0 philosophy… Making the internet a good place to shop and not only granting the customer a memorable experience on the website its self, but also providing customer service. Online and off-.

Aside from that, the Ziegler Video Sales System touches environmental issues. Read more >>

Journalism, your business, and RSS? Journalism, your business, and RSS!

Apr 9, 2008   //   by Lars Hilse   //   Enterprise On The Web, Public Relations  //  View Comments

Journalism, your business, and RSSThere is no doubt about it… RSS (real simple syndication) is today’s way to keep yourself up to date on current issues. While the subscribers of newsletters are dropping dramatically by the hour, millions of people are discovering the power of this “stay-alert-magic-box”. And I use this ingenious invention myself to keep up to date about several blogs and news sources I’m subscribed to!

But what makes this technology so powerful? Especially in context of the symbiosis between the press and businesses?

Read more >>