Does anyone know any best practices for b2b social media? Lots of b2c out there but b2b seems a much braver new world.
B2B requires a bit more detail.
It depends on such a variety of factors, factors which do not count for your standard, off the rack B2C soc med campaign (of which most fail ’cause a lot of the consultants on that topic are idiots).
Further, I’ve seen a variety of organizations throw all of their resources and budgets at this hype. And it should not conceived to be more than that.
Social media is A PART!!! of a general marketing campaign to increase visibility, thus driving a bit of traffic.
B2B market and Web 2.0?
B2B is an exceptionally interesting factor for Web 2.0.
Let’s just move away from the my favorite, the mass collaboration aspect, here for a short while.
Web 2.0 is also about making frequently changing information available in formats that are recognized by a number of systems. I’m addressing compatibility here. So what about defining a standard which will comply to RSS is some way and make constantly changing pricing information of a wholesaler available to his retailers around the globe? I’m not going to start the discussion about email newsletters, ok? 
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