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		<title>Do clients actually read HTML or hard copy newsletters? What is their preferred method of agency/client communications for updates etc?</title>
		<link>http://lars-hilse.de/the-web-tactician/2008/07/17/do-clients-actually-read-html-or-hard-copy-newsletters-what-is-their-preferred-method-of-agencyclient-communications-for-updates-etc/</link>
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		<pubDate>Thu, 17 Jul 2008 21:47:22 +0000</pubDate>
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		<category><![CDATA[agency client communication]]></category>
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		<description><![CDATA[No, they hardly do. The problem is that everyone gets so many newsletters a day, that it&#8217;s hell of a job just reading the important ones. And if they just [...]


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			<content:encoded><![CDATA[<p>No, they hardly do. The problem is that everyone gets so many newsletters a day, that it&#8217;s hell of a job just reading the important ones. And if they just happen to be more sophisticated than just reading text and associated downloading large graphics etc., 99,9% land in my trashcan.</p>
<p><span id="more-70"></span>My personal favorites are RSS feeds. I can subscribe and unsubscribe instantly with the push of a button. And then of course there is the freedom. I do not have to rely on a third party system, the feeds get delivered to a third party system and I do not have to care about anything landing in my inbox that does not belong there.</p>
<p>Of course, there are those which perceive newsletters as the favorite method of communication. But this number is rapidly declining.</p>


<p>No related posts.</p>]]></content:encoded>
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