Does online advertising work with anything else than impulse products?

Upon my speech at the Joomla!Dag in Utrecht in 2008 – and afterwards – I talked to several people about CPC and their thoughts about it.

The bottom line was that CPC only – if at all – is successful for impulse products. Thus for products that are “small” in terms of not requiring and reading verbose introductions, are known to people, or are just affordable things.

When it comes to offering services that need a more in-depth demo, you better make sure to have interactivity in form of video, sales presentations and so forth to give your product the personal note and to make your organization seem “accessible” and transparent because a majority of customers shopping the web are still sceptic when it comes to purchasing costly merchandise over the web.

What has your experience been with online advertising campaigns and their results?