Social Media Communication
to increase visibility on the only marketplace with 1.7 billion prospects
For a long time the internet was a place where you’d have expected geeks and scientists.
And even if Wikipedia is considered to be a milestone of humanity, the portals that really started to draw the general public to the web were Facebook (now over 300 million users worldwide), MySpace (well over 125 million users) and Co.
Because they are embraced by such a broad array of the public they offer ingenious possibilities for marketing purposes.
The downside of social and business networks is the association of employees with the brand they appear to represent.
It is thus imminent that your company develops a more or less loose guideline for users and their profiles on such sites, because the damage caused by staff members engaging in social or business contacts through these platforms can be outrageous.
Recommended Reading
—– Specific —–
Web Strategy Advanced Website Design
Customer Self Service Concepts
Preemptive Online Reputation Management
Web Based Political Campaigning
—– General —–
The Web Tactician, Lars Hilse’s Blog on the Digital Economy.
Case Studies, revealing the successes by Lars Hilse and his companies.
Recommendations, for Lars Hilse and his associates and companies.
Adding the E to your Business Strategy, the book by Lars Hilse covering a variety of issues involved in E-Business.
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