Social Media Communication

to increase visibility on the only marketplace with 1.7 billion prospects

For a long time the internet was a place where you’d have expected geeks and scientists.

And even if Wikipedia is considered to be a milestone of humanity, the portals that really started to draw the general public to the web were Facebook (now over 300 million users worldwide), MySpace (well over 125 million users) and Co.

Because they are embraced by such a broad array of the public they offer ingenious possibilities for marketing purposes.

The downside of social and business networks is the association of employees with the brand they appear to represent.

It is thus imminent that your company develops a more or less loose guideline for users and their profiles on such sites, because the damage caused by staff members engaging in social or business contacts through these platforms can be outrageous.

Recommended Reading


—– Specific —–

Web Strategy Advanced Website Design

Customer Self Service Concepts

Frontline Customer Care

Knowledge Management

Online Reputation Management

Preemptive Online Reputation Management

Social Media Communication

Web Based Political Campaigning


—– General —–

The Web Tactician, Lars Hilse’s Blog on the Digital Economy.
Case Studies, revealing the successes by Lars Hilse and his companies.
Recommendations, for Lars Hilse and his associates and companies.
Adding the E to your Business Strategy, the book by Lars Hilse covering a variety of issues involved in E-Business.


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Interview in Berlin

"In a live interview, web guru Lars Hilse talks to Meet the Boss TV about creating a successful web strategy, touching upon website visitor engagement and online reputation management. Watch the full interview here