Strategic Planning

Planning the implementation of a customer relationship management system (CRM) is more complex than it may sound.

The most important things you need to keep in mind are existing and most likely successful business processes which have manifested over several years, in some cases even decades.

Touching and altering these to comply with the CRM strategy requires a lot of experience and understanding in both sales and the technical side, both of which Lars Hilse brings along.

Recommended Reading


—– Specific —–

Business Process Reengineering

Case Definition

CRM Employee Training

CRM Feasibility Studies

CRM Planning and Implementation

CRM Strategic Planning

CRM Vendor Selection


—– General —–

The Web Tactician, Lars Hilse’s Blog on the Digital Economy.
Case Studies, revealing the successes by Lars Hilse and his companies.
Recommendations, for Lars Hilse and his associates and companies.
Adding the E to your Business Strategy, the book by Lars Hilse covering a variety of issues involved in E-Business.


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Interview in Berlin

"In a live interview, web guru Lars Hilse talks to Meet the Boss TV about creating a successful web strategy, touching upon website visitor engagement and online reputation management. Watch the full interview here