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Triple Email-Marketing Opening-Rate from 22% to 74%
E-Mail marketing still represents a major segment of the entire marketing strategy of any professional organization. However, in times of flooded inboxes, you have to make the content you deliver individual and – most of all – exceptionally targeted based on the unique preferences of every subscriber. In one of our last assignments we were called by a client to present them with a solution for their decreasing opening rates. We managed to increase the opening rate of their mailings from 22% to 74% by combining their email marketing software with an advanced analysis software provided by one of our partners.
Web Strategy 3.0 - E-Business Leadership through Customer Centric Internet Platforms
White paper about advanced and customer centric web strategy including topics like driving traffic to your website through multiple channels (Social Media Marketing, SEO, SEM), converting website visitors to leads, CRM, concepts for online customer service, etc.
White Paper: Corporate Online Reputation Management in the Financial Sector
This white paper addresses the importance of corporate online reputation management in the financial sector.
It’s hands on and contains general advice and explanations on the topic corporate online reputation management, what a strategy should be developed on and how the strategy can be implemented.
Web Trends 2010
In this paper Lars Hilse outlines what he foresees to be the trends for 2010 in the
digital economy.
Topics:
- Think of the mobile users!
- Responsive Disclosure
- Static Menus
- Clear and simple website designs
- Multimedia Content
- Interactivity on the website
- Customer Self Service
- All you want is your visitor’s data
- Real-Time Website Visitor Analysis
- Next Generation Language and SEO
Lars Hilse CV
This document is available for download to customers and visitors who want to learn more about Lars and his background.
Besides the personal data it contains a brief capabilities statement, projects he has worked on, as well as other related skill sets.
E-BOOK: Adding the "E" to your Business Strategy
“Most of the entrepreneurs and even senior executives I meet are overwhelmed by the possibility this marketplace called “internet” offers.”
“Everywhere you turn your competition is doing it but how should you get started? “
More Details
In this first publication Hilse, a 30 year old serial entrepreneur and globally recognized web strategy and business development consultant, outlines a few of the possibilities the world wide web offers for entrepreneurs and well placed business people alike.
In the first chapter Hilse speaks about “diversifying operational risks of domestic market behavior” and names some examples such as
* Taking business to business around the globe
* Politics 2.0
* Tapping into the customer web
* and more...
In the chapters following that called
* Who visited your website and when?
* Taking your business from local to global for a few thousand bucks
* Learning marketing from the porn industry
* Making your customers do the customer service themselves
* What makes corporate blogging important?
* Corporate online reputation management
* Search engine optimization (SEO)
* Customer information management (CRM)
he applies the conventional “business strategy” approach and describes methods, how to incorporate them into existing strategies and some of the things to keep in mind when doing so.
Almost all chapters are enriched with a real life example from the assignments Hilse completed around the world and are very fun to read and easy to comprehend.
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