B2B market and Web 2.0?
B2B is an exceptionally interesting factor for Web 2.0.
Let’s just move away from the my favorite, the mass collaboration aspect, here for a short while.
Web 2.0 is also about making frequently changing information available in formats that are recognized by a number of systems. I’m addressing compatibility here. So what about defining a standard which will comply to RSS is some way and make constantly changing pricing information of a wholesaler available to his retailers around the globe? I’m not going to start the discussion about email newsletters, ok?
What are the key success factors for the implementation of a CRM system?
The key factor EVERYONE! forgets (especially the sales people you’re going to have in the door after asking this question) is the one that has solved all my CRM problems in the past.
That being said…
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Web 2.0 – Figuring out the best way to set up a forum for customers to access information from other of customers?
The simplest thing you can do is to setup a bulletin board system like pointed out earlier, which can be your first line customer service. This will allow you to participate in the discussion and the whole thread will lead to a solution.
Do clients actually read HTML or hard copy newsletters? What is their preferred method of agency/client communications for updates etc?
No, they hardly do. The problem is that everyone gets so many newsletters a day, that it’s hell of a job just reading the important ones. And if they just happen to be more sophisticated than just reading text and associated downloading large graphics etc., 99,9% land in my trashcan.
Any new widgets/ideas on how to overcome failed email marketing due to spam filters?
This has turned into a serious problem in the close past. Do you think your customers are ready for RSS? This would be the simplest solution to your problem.
If you can move them more and more into the direction of RSS you will most likely end up having an even more successful readership than you have now.
Should CEOs blog?
you don’t have to pay too much attention to opinions and discussion. What you have to figure out for your organisation is whether you want to participate in the mass collaboration aspect of web 2.0.
It’s not about collecting anymore. It’s about sharing. Read more >>
If you have a blog (hosted on typepad for example) and have the blog feeding into your web-site w/i a frame, does google & other web-sites count the blog as your web-site content?
a clear yes and no
If you have hosted blog solution google and co will not count the content as something that belongs to your website. YET! the content you submit there will be ranked higher because the blogs you write on will usually have a kick a** pagerank which – if you place links back to your website – you/your website will benefit from.
That being said: using a blog inside your website is interesting also. Reason being, that you provide your thoughts and insights on your corporate ID, etc. NOTE:! If you pull your feed into your website do not do it with frames because SEs will not index the content properly. Instead, use script to import the RSS feed, reformat it to fit your websites layout and then have it displayed there.
What do you foresee as Blogging 2.0?
actually, blogging is 2.0 – so there is no real more growth to the whole issue.
Yet, if you’re referring to the direction blogging is going to take, then I would say that we’re going to move more and more towards blogging becoming something exceptionally social with a lot of content contributors on few niche platforms, which will then become pretty famous.
But unfortunatly, my glass ball is broken, so these were just my 2 cents
Social Media, is it REALLY important for the Fortune 500?
quite a deep question. To answer the first part of it: yes, social media is definitly important for F500 corps. Why? Because there are a lot of people on the social media platforms and the continue to grow. And while the social media platforms remain free (if you really only use the standard functions) every lead you pick up is free also. Like Zero bucks.
Since a lot of companies are moving towards things like reputation retention/frontline customer care strategies, this person who spends the whole day on the web, could easily be involved in other online communities shoving out content, etc.
One of the simplest things that come to my mind is to synch up your blog on several social profiles and thus automatically publish posts to the according websites.
The second part: I am pretty much present everywhere. And has it helped me? Yes, it definitly has. I comment pretty frequently and participate in a lot of discussions, blog a lot of articles associated to my business but also about my private life.
Enterprise 2.0 – Community V/S Control?
no, I don’t. A lot of enterprises don’t see the value of mass collaboration and which benefits it brings along. And if they do, they deploy a platform but do not encourage their employees to use it adequatly.
Now, I know that the hardest task in implementing an E 2.0 solution inside an organization is to get the people to contribute but there are simple measures I have worked out to do so. And the whole organization profits from these because of the high amount of information flow taking place.
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