B2B market and Web 2.0?
B2B is an exceptionally interesting factor for Web 2.0.
Let’s just move away from the my favorite, the mass collaboration aspect, here for a short while.
Web 2.0 is also about making frequently changing information available in formats that are recognized by a number of systems. I’m addressing compatibility here. So what about defining a standard which will comply to RSS is some way and make constantly changing pricing information of a wholesaler available to his retailers around the globe? I’m not going to start the discussion about email newsletters, ok?
What are the key success factors for the implementation of a CRM system?
The key factor EVERYONE! forgets (especially the sales people you’re going to have in the door after asking this question) is the one that has solved all my CRM problems in the past.
That being said…
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Web 2.0 – Figuring out the best way to set up a forum for customers to access information from other of customers?
The simplest thing you can do is to setup a bulletin board system like pointed out earlier, which can be your first line customer service. This will allow you to participate in the discussion and the whole thread will lead to a solution.
Do clients actually read HTML or hard copy newsletters? What is their preferred method of agency/client communications for updates etc?
No, they hardly do. The problem is that everyone gets so many newsletters a day, that it’s hell of a job just reading the important ones. And if they just happen to be more sophisticated than just reading text and associated downloading large graphics etc., 99,9% land in my trashcan.
Should CEOs blog?
you don’t have to pay too much attention to opinions and discussion. What you have to figure out for your organisation is whether you want to participate in the mass collaboration aspect of web 2.0.
It’s not about collecting anymore. It’s about sharing. Read more >>
How do (or can) new technologies of communication such as blogging, social networking, web 2.0, YouTube and the like have implementations in business? Your business or business in general.
there are several issues that come along with that. Primarily though, you should encourage either your employees to be present for you on the web. Another important issue is getting the word out about your product. Perhaps having detailed videos on YouTube about the work you do. Or if you have consumer products etc. have videos showing their usage. If the video is unique enough you may very well end up getting it watched a few million times with the result that a percentage of the viewers will visit your website to want to know more. Read more >>
Enterprise 2.0 – Show me the money!
The value of Enterprise 2.0 is nothing that you can grab. At least not for the moment. Things like knowledge management and internal communication (mass collaboration throughout the different departments etc.) will raise the value of your business tremendously to external investors though. Read more >>
Unisex, how important is it for brands to adpot this route? Any case study where the brand has taken up this route and has been sucessful?
actually I think Calvin Klein was the first fragrance that explicitly mentioned their unisex character and also did a damn good job in promoting that. Just can’t remember the name
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Is there a difference between process improvement within healthcare and within industry?
as a believer in mass collaboration I would definitly like to send you in that direction also, aside frm process improvement alone.
Getting opinions from outside of your organisation will definitly give you real improvements from people you would normally not employ… Be it because of missing qualifications, or because they are too far away in a geographical context. Or people like me who just don’t work good over a long period of time in an organisation.
The point I’m trying to make: ask the appropriate people for ideas in the world wide web (be it process improvement, outsourcing, partial sourcing, etc.) utilizing some type of reward system but without compromising your ideas. Of course you don’t want people stealing your products, etc.
What do you foresee as Blogging 2.0?
actually, blogging is 2.0 – so there is no real more growth to the whole issue.
Yet, if you’re referring to the direction blogging is going to take, then I would say that we’re going to move more and more towards blogging becoming something exceptionally social with a lot of content contributors on few niche platforms, which will then become pretty famous.
But unfortunatly, my glass ball is broken, so these were just my 2 cents
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