How do I integrate online ordering for my restaurants?

I ran across a solution in Dubai where the restaurant sent a text message to the customers about an hour after they had eaten/ordered, asking them to participate in an online survey (one ipod was given away per month).
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B2B market and Web 2.0?

B2B is an exceptionally interesting factor for Web 2.0.

Let’s just move away from the my favorite, the mass collaboration aspect, here for a short while.

Web 2.0 is also about making frequently changing information available in formats that are recognized by a number of systems. I’m addressing compatibility here. So what about defining a standard which will comply to RSS is some way and make constantly changing pricing information of a wholesaler available to his retailers around the globe? I’m not going to start the discussion about email newsletters, ok?

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What are the key success factors for the implementation of a CRM system?

The key factor EVERYONE! forgets (especially the sales people you’re going to have in the door after asking this question) is the one that has solved all my CRM problems in the past.

That being said…
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Web 2.0 – Figuring out the best way to set up a forum for customers to access information from other of customers?

The simplest thing you can do is to setup a bulletin board system like pointed out earlier, which can be your first line customer service. This will allow you to participate in the discussion and the whole thread will lead to a solution.

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Do clients actually read HTML or hard copy newsletters? What is their preferred method of agency/client communications for updates etc?

No, they hardly do. The problem is that everyone gets so many newsletters a day, that it’s hell of a job just reading the important ones. And if they just happen to be more sophisticated than just reading text and associated downloading large graphics etc., 99,9% land in my trashcan.

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Any new widgets/ideas on how to overcome failed email marketing due to spam filters?

This has turned into a serious problem in the close past. Do you think your customers are ready for RSS? This would be the simplest solution to your problem.

If you can move them more and more into the direction of RSS you will most likely end up having an even more successful readership than you have now.

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Should CEOs blog?

you don’t have to pay too much attention to opinions and discussion. What you have to figure out for your organisation is whether you want to participate in the mass collaboration aspect of web 2.0.

It’s not about collecting anymore. It’s about sharing. Read more >>

How do (or can) new technologies of communication such as blogging, social networking, web 2.0, YouTube and the like have implementations in business? Your business or business in general.

there are several issues that come along with that. Primarily though, you should encourage either your employees to be present for you on the web. Another important issue is getting the word out about your product. Perhaps having detailed videos on YouTube about the work you do. Or if you have consumer products etc. have videos showing their usage. If the video is unique enough you may very well end up getting it watched a few million times with the result that a percentage of the viewers will visit your website to want to know more. Read more >>

Enterprise 2.0 – Show me the money!

The value of Enterprise 2.0 is nothing that you can grab. At least not for the moment. Things like knowledge management and internal communication (mass collaboration throughout the different departments etc.) will raise the value of your business tremendously to external investors though. Read more >>

Unisex, how important is it for brands to adpot this route? Any case study where the brand has taken up this route and has been sucessful?

actually I think Calvin Klein was the first fragrance that explicitly mentioned their unisex character and also did a damn good job in promoting that. Just can’t remember the name Read more >>