What are the best web sites to market a commercial listing(restaurant) ect.?

Geo based search is still in the infancy stage.

The search engine optimization/marketing campaign should be directed towards an emphasis on a regional basis.

Let’s say the restaurant is a Chinese place, then a focus should be made towards optimization the site for “Chinese Restaurant, Jackson, Mississippi” plus a few other factors that would make the restaurant rank first on searches related.

Does anyone know any best practices for b2b social media? Lots of b2c out there but b2b seems a much braver new world.

B2B requires a bit more detail.

It depends on such a variety of factors, factors which do not count for your standard, off the rack B2C soc med campaign (of which most fail ’cause a lot of the consultants on that topic are idiots).

Further, I’ve seen a variety of organizations throw all of their resources and budgets at this hype. And it should not conceived to be more than that.

Social media is A PART!!! of a general marketing campaign to increase visibility, thus driving a bit of traffic.

Be Local or Global in Web 2.0?

When you have the chance, be local with the local marketing instruments and be global with the internet.

This way it’ll allow you to catch both markets and it will free you of domestic market instabilities your domestic market may encounter in the future.

If your domestic economy goes bust, chances are the others will continue to thrive – at least for a while.

You can use this to your advantage because you’ll still earn money off of the other countries and when your own economy is back up and running you can reset your focus there.

Triple Email-Marketing Opening-Rate from 22% to 74%: A Case Study

E-Mail marketing still represents a major segment of the entire marketing strategy of any professional organization.

However, in times of flooded inboxes, you have to make the content you deliver individual and – most of all – exceptionally targeted towards every individual subscriber.

In one of our last assignments we were called by a client to present them with a solution for their decreasing opening rates.

We managed to increase the opening rate of their mailings from 22% to 74% by combining their email marketing software with an advanced analysis software provided by one of our partners.

You can download the entire case study with details about the solution here.

Social media policy essentials

I’ve helped during the creation of about half a dozen socmed policies and there is no essential nor is there an off the shelf solution.

It’s a highly individualized piece of content, primarily developed for AND WITH the employees, HR, legal and the unions under the supervision of someone who knows their way around social media.

Hope I was able to help, feel free to give me a call if you need further info.

Is there a way to get metrics from Itunes?

Since your files are probably going to be somewhere on your servers the simplest thing would be to attach file analytics to the files that are being downloaded.

As for the stream you can have the RSS feed burned through feedburner which will monitor the subscribers of the stream.

Why do people say that writing for the web is different? Writing copy is writing copy.

That’s because most copy professionals THINK – despite better knowledge – that copy is copy.

Copy for the web has to sales oriented PLUS include aspects of search engine optimization, including a certain density of relevant keywords in context to the pages general keyword primaries, etc.

I especially love this question from “SEO copywriters” or “blog ghostwriters” which imply that they have understood SEO and related aspects when they’re just cheating people out of their money.

Weekend Reading: Free White Paper for Web 3.0 and Customer Centric Internet Platforms

I published this white paper to outline the definition of Web 3.0 which resembles a customer centric approach on internet platforms.

Here is an excerpt from the Table of Contents:

Step 1: Attracting (the right) people to your website ………………………………………………………….. 6
1.1 Speaking to over 2 billion prospects …………………………………………………………………… 6
1.2 Social Media Marketing……………………………………………………………………………………….. 6
1.2.1 Facebook …………………………………………………………………………………………………… 6
1.2.2 LinkedIn ……………………………………………………………………………………………………. 7
1.2.3 Twitter ……………………………………………………………………………………………………… 8
1.3 Corporate Online Reputation Management ……………………………………………………………….. 9
1.4 Search Engine Optimization …………………………………………………………………………………10
1.4.1 The technical aspect …………………………………………………………………………………….10
1.4.2 The Keywords and Content …………………………………………………………………………….10
1.4.3 Your Competition …………………………………………………………………………………………11
1.4.4 Mobile Search Placement ……………………………………………………………………………….11
1.5 Email Marketing ……………………………………………………………………………………………….11
1.6. Mobile Marketing ……………………………………………………………………………………………..12
1.7 Search Engine Marketing & Paid Inclusion………………………………………………………………..12
1.8 Offline Marketing and the internet …………………………………………………………………………13
1.8.1 Offline Advertising ……………………………………………………………………………………….13
1.8.2 Event Marketing ………………………………………………………………………………………….13
Step 2: Your Website…………………………………………………………………………………………………15
2.1 Advanced Web & User Interface Design …………………………………………………………………..15
2.1.1 Accessibility ……………………………………………………………………………………………….15
2.1.2 Mobile Devices ……………………………………………………………………………………………16
2.1.3 Navigation and Menus …………………………………………………………………………………..17
2.1.4 Search Ability on your site ……………………………………………………………………………..17
2.2 User Experience ……………………………………………………………………………………………….18
2.3 Web Analytics ………………………………………………………………………………………………….18
2.4 Proactive Website Visitor Engagement…………………………………………………………………….19
2.5 Corporate Blogging ……………………………………………………………………………………………19
2.6 The Community Aspect of Your Website ………………………………………………………………….19
Step 3: Your Customer Relationship and Knowledge Management ………………………………………….20
Step 4: The Community Metric in your Strategy ………………………………………………………………..21
Free Market Research ……………………………………………………………………………………………..21
Improving Your Products & Services (crowdsourcing) ………………………………………………………22

Have fun reading over the weekend and make sure to call me on Monday to call so that we can make YOU a digital economy leader

DOWNLOAD HERE

How do you build a “healthy” organization?

I would interpret healthy as having a focus on a long term strategy which involves keeping in the back of your mind the retention of organizational data both in an internal intelligence sector as well as in context to preserving as much customer data as possible.

Both of these factors represent factors of business continuity should it ever come to a merger or acquisition down the line. Then this information can be utilized to increase the price and give you a better position to negotiate from.

Further, the management should be able to pick the brains of their employees and teams by means of inner-organizational crowdsourcing. This can be achieved through internal social media tools implemented.

DIGITAL ECONOMY

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Our mission is to make the DIGITAL ECONOMY more efficient and productive by unifying all aspects of conventional commerce and their digital counterparts.
On this platform we will exchange ideas on all aspects of increasing effectiveness of related business processes and decrease risks of digital economy related issues like privacy, IT infrastructure security, et. al.

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