Be Local or Global in Web 2.0?
When you have the chance, be local with the local marketing instruments and be global with the internet.
This way it’ll allow you to catch both markets and it will free you of domestic market instabilities your domestic market may encounter in the future.
If your domestic economy goes bust, chances are the others will continue to thrive – at least for a while.
You can use this to your advantage because you’ll still earn money off of the other countries and when your own economy is back up and running you can reset your focus there.
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