Triple Email-Marketing Opening-Rate from 22% to 74%: A Case Study

Aug 30, 2010   //   by Lars Hilse   //   Adding the E to your Business Strategy, Blog, Customer Care, Enterprise On The Web  //  View Comments

E-Mail marketing still represents a major segment of the entire marketing strategy of any professional organization.

However, in times of flooded inboxes, you have to make the content you deliver individual and – most of all – exceptionally targeted towards every individual subscriber.

In one of our last assignments we were called by a client to present them with a solution for their decreasing opening rates.

We managed to increase the opening rate of their mailings from 22% to 74% by combining their email marketing software with an advanced analysis software provided by one of our partners.

You can download the entire case study with details about the solution here.

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  • http://www.mericar.com mericar

    This is good strategy knowing customers interest. We want to send newsletter to car owners with information about his car make. MeriCAR is providing car care tips to customer and making aware about neighbourhood car workshops in India. Presently we are using own custom made emailer. Should we use compaign monitor or aweber for real conversion. But issue remain how we can get to know customers interest. Do you have software which can analyse customers interest based on “clicks” on particular link in the emailer.

  • http://www.lars-hilse.de Lars Hilse

    You can extract the knowledge about the customer in context to their behavior and interest in several ways.

    Finding out the make of the car is a fairly simple exercise.

    All you have to do is match their behavior to their email account.

  • http://www.waynemansfield.com Wayne Mansfield

    Very interesting analysis of the need for, the use of, and the maximisation of email in marketing.

    Maybe the most effective technique, like all interruption marketing is the use of repitition where the response rate – the $$$’s paid — is ALWAYS more on the subsequent mailngs than on thje first one

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