Do clients actually read HTML or hard copy newsletters? What is their preferred method of agency/client communications for updates etc?

Jul 17, 2008   //   by Lars Hilse   //   Enterprise On The Web, Public Relations, Questions others have asked  //  View Comments

No, they hardly do. The problem is that everyone gets so many newsletters a day, that it’s hell of a job just reading the important ones. And if they just happen to be more sophisticated than just reading text and associated downloading large graphics etc., 99,9% land in my trashcan.

My personal favorites are RSS feeds. I can subscribe and unsubscribe instantly with the push of a button. And then of course there is the freedom. I do not have to rely on a third party system, the feeds get delivered to a third party system and I do not have to care about anything landing in my inbox that does not belong there.

Of course, there are those which perceive newsletters as the favorite method of communication. But this number is rapidly declining.

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  • http://3darchitects.in Manuj

    In India, majority (99%)people prefer hard copies, newspapers, journals, magazines, brochures and flyers. This would remain in trend for at least 3-5 years.

    Digg can develop as best method of top-level communication. Can’t comment on RSS feed.

  • http://3darchitects.in Manuj

    Maybe, the mails be split in 3 levels, trivial, general and micro and feed in such a way that micro goes to the CEO if important.

  • http://twitter.com/lars_hilse/status/1308515097 Lars Hilse

    Newsletters and their alternative ways to grow business http://bit.ly/ibgV

  • http://twitter.com/lars_hilse/status/1751685601 Lars Hilse

    Newsletters and their alternatives to grow your business http://snipr.com/e2jpc

  • http://twitter.com/lars_hilse/status/1349811915 Lars Hilse

    Newsletters and their alternatives to grow your business http://snipr.com/e2jpc

  • http://twitter.com/lars_hilse/status/1491957185 Lars Hilse

    HTML or hardcopy newsletters? http://snipr.com/e2jpc

  • http://twitter.com/lars_hilse/status/1746664532 Lars Hilse

    HTML or hardcopy newsletters? http://snipr.com/e2jpc

  • Mark

    You are looking for information. This can come to you in different ways. Hardcopy, Intranet/Internet, RSS, e-mail or even a telephone server you call that reads you the news (handy when you are in the car, commuting).

    A multimedia approach should be used to allow everyone to use different sources at different times.

    Some people don’t have a PC (think roadworkers for instance), so print will still exist – but telephone could be a viable alternative.

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