Unisex, how important is it for brands to adpot this route? Any case study where the brand has taken up this route and has been sucessful?

actually I think Calvin Klein was the first fragrance that explicitly mentioned their unisex character and also did a damn good job in promoting that. Just can’t remember the name

So that was the successful one… Now for the tricky part: is it important? I doubt it, although I am seeing a totally different behaviour in male and female web surfing habits and am tempted to design my first website with two UIs – one for men and one for women because the perception of information between the sexes is definitly different.

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