What would people say is the top CRM system?

I have handled a few projects regarding CRM and must say there are quite a lot of them out there. Yet the “true” CRM which matches the companies needs 1:1 hasn’t been born yet (I’m working on it though ) 
But seriously – CRMs are highly individualized solutions that require a long pre-run analysis of what the organization wants to achieve with it in the first place. The bottom line being that knowing a lot about your customer is worth a hell of a lot of money. But on the other hand maintaining that data in the system with all the follow ups etc. can either cause your typists fingers to bleed on a regular basis or cost you money on the other hand. 
Once that is leveraged you go to stage 2, which is: how the heck do we get that into our existing workflow?.. What you don’t want to happen is to get too far away from what is currently going on inside your organization because it will slow you down dramatically and lead to disturbances you do not want to occur. 
Step 3 is finding the right product that will match your need. Now this is where it gets nifty… there are a few CRMs out there (even open source) that do a good job. Yet the thing I emphisize every time is that you have map your existing processes upon the CRM and not vice versa. A CRM which you can’t individualize/customize is worthless because you’ll end up with a rebellion in your company which will not bring you any benefits what so ever. 
Now, this is just a rough outline of the battleplan I have utilized successfully on a few assignments.  Contact me for further details. 

No related posts.